Offer free delivery in one to two weeks.

The new slow way gives greater anticipation and reward to the customer.

Arrival date is a pleasant surprise.

Perhaps a little inconvenient.

The new “low service cruelty”.

First it was plastics, then coding and now it’s being done for you.

Best do what you want to do, what you enjoy.

Look for the prosperous hooks on the way.

But best its something you can do every day.

Did we say so clearly and firmly?

That clarity, that decisive instruction, is so much easier for everyone.

Mish-mash is just that.

They were all wearing a hat.

We’re listening to music we never chose.

Peace and pleasing moments of new discovery.

Decide now. Consider later. Friendly gestures.

Eat the soft blended mousse.

So hard to hear when you don’t want to listen.

Voluntary versus involuntary.

Real versus imagined.

Apparent bad versus willed good.

Things in the right place; putting them there is the job.