"Wisdom and inspiration: thought provoking, humourous, delightful, guru-like, quirky, energizing, enabling, challenging, alerting, awakening….the way individuals, teams and groups start every day as a Great Day" – The Replies Book

Mass hypnotic trances could be usefully mastered by advertising agencies.

Subtle repetition and homeopathic suggestion could help politicians gain votes.

Conversations with galactic aliens could be used to help people with insomnia.

Subtle changes of use or application could be just the thing, or just the wrong thing.