Awards will be given for the best simplifier.

Contracts should be simple, clear and easy to understand. Those that are not should never be accepted.

No bureaucratic procedure, no application, permit or disclosure should ever take a noticeable amount of time to complete.

All organizations and services, government or private, should bend and stretch, head over heals to simplify everything they ask for or provide to every customer/client/unwilling or unwitting recipient, if they do not, they are not fit for purpose.

We have great technology but we do not yet have plain-sailing and easy transactions of most critical things.

Insurers, are your ears burning!? And there are so many others!